New York's Nanotechnology Initiative
As New York’s emerging nanotechnology sector began to gain recognition, the need to secure government, corporate and community buy-in, build partnerships and attract investment was a significant endeavor. That mission was jump-started by the implementation of a strategic and tactical public relations, branding and communications effort, which harnessed a cohesive and consistent message driven by a multi-faceted approach that combined proactive public relations with innovative marketing. As a result, the rising sector garnered local, national and international attention, including featured pieces on CNN, the CBS Evening News, The New York Times and Los Angeles Times, and growth has been explosive, starting in New York’s Capital Region and expanding statewide into Utica, Syracuse, Rochester and Buffalo, as well as domestic and international collaborations with entities in Silicon Valley, Japan, Germany, Israel and other nations.
New York's Tech Valley Initiative
The effort to brand upstate New York as a hub for high-tech jobs, companies and investment, the so-called “Tech Valley” region, had suffered from an identity crisis for years, derided in technology and business circles as a dream at best and a joke at worst. The tide finally changed through the development of a strategic and focused campaign that stopped apologizing for the moniker and started aggressively promoting the region’s advantages. Today, Tech Valley is considered one of the nation’s most progressive high-tech environments, often held out as a national model that other parts of the country want to emulate.
A software firm specializing in cloud-based HR technology solutions that assist companies with talent sourcing, acquisition and development, OutMatch saw opportunities for growth that could be expedited by raising its profile. That increased attention played a key role in helping OutMatch's predecessor, Chequed.com, land a $36 million investment from a Silicon Valley venture capital firm, fueling a merger that will ensure sustained growth in the future. Through a series of proactive PR activities that have garnered attention in local and national mainstream media, along with industry and vertical trade press, the company is realizing new business and seeing growing interest in its capabilities.